# Nino: full project context > Working documents for the Nino project, exported from https://nino-pitch.houlahop.com on 16 October 2026. Paste this into a new chat so an agent has the full context. It contains: (1) a project summary with decisions and open questions, (2) the pitch deck, slide by slide, (3) the brand platform. --- ## 1. Project summary **What Nino is.** A small box you plug in at home. It puts the apps people make with AI (ChatGPT, Claude) online, so their family, clients or friends can use them. One tap, "Send to Nino", turns an app in a chat into a real link. Inspiration: Ring made home cameras simple; Nino does the same for putting apps online. **Who it's for.** Non-technical people: families, tradespeople (Tom, a plumber), finance directors (Sarah), teachers, small businesses. The test is always "would the plumber next door get it without help?" **Key decisions so far** - **Self-hosting at home is the goal.** Nino is not a cloud hosting product. - **Every Nino starts online, then can be brought home.** There is only one Nino. "Online" and "At home" are its location, shown like an address label, never two products or tiers. Day 1: sign up, scan to pair your phone, send your first app. Any day after: tap "Bring it home"; the box ships already linked to the owner, is plugged in, and apps move in overnight with their data and the same links. - **Links belong to the account, not the box**, so moving home never breaks an address (example: tom-plumbing.nino.app). - **Every "Bring it home" tap is a pre-order.** Hardware batches are sized by real demand. - **The name changed from Nido to Nino.** Nido is a major Nestlé milk brand (nido.eu runs on Nestlé's name servers), a trademark risk for international markets. Domain and trademark checks for "Nino" are still to do. - **The online Nino must always feel like a real physical object the customer owns** (see the brand platform, "A Nino is always a thing"), while never pretending it physically sits somewhere it doesn't. - **Technical base:** siteio (open source, houlahop.com) already deploys sites with HTTPS, its own address and deploy history on a server you own. Nino is roughly siteio in a box, plus the "Send to Nino" button and a consumer app. **Hardware research (October 2026)** - **Memory prices exploded** (LPDDR4 up about 7x in a year). Raspberry Pi raised prices five times since October 2025; the Pi 5 8 GB went from $80 to $175, the Compute Module 5 now starts at $67.50. Home Assistant Green went from $99 at launch to a listed $199 / €179. **The €79 Mini price in the deck is likely unrealistic; €149–199 is more realistic.** Nino apps are light, so 2–4 GB of RAM is enough, which helps. - **Options, fastest first:** (a) rebranded Intel N150 mini PC from an ODM (about $115–125 per unit at small volume; Umbrel Home uses the N150); (b) light customization of an existing appliance via Seeed Studio (logo, packaging, firmware), the Home Assistant Green route; (c) custom carrier board around a Raspberry Pi Compute Module 5 (modular Wi-Fi certification, in production until at least January 2036) or a Rockchip RK3576 module (6 TOPS NPU, Wi-Fi 6, about $70 for 4 GB / 32 GB). - **Studio with local AI is deferred.** Small AI accelerators are weak at running language models today (in Jeff Geerling's tests the Pi 5 CPU beat the Hailo-10H AI HAT+ 2). - **EU rules:** Radio Equipment Directive cybersecurity (EN 18031) mandatory since 1 August 2025; Cyber Resilience Act vulnerability reporting since 11 September 2026 (24-hour early warning); full CRA obligations, CE marking and a declared support period from 11 December 2027. **Plan** | When | What | |---|---| | Now | Ninos go online: phone app, "Send to Nino", "Bring it home" takes pre-orders | | After 3 months | First physical batch, sized by pre-orders, each box linked to its owner (rebranded hardware) | | After 1 year | The real Nino cube with Wi-Fi and QR setup, the add-ons, a gallery of apps to copy | **Open questions** - Final prices (memory costs), and whether the Mini stays. - A team slide (investors spend the most time on it, per DocSend). - Market size, with sourced figures. - Domain and trademark availability for "Nino". - Whether the Nino itself may speak in short first-person moments ("I'm home"), or only "we". --- ## 2. Pitch deck (14 slides) Design: full-bleed color blocks, a white cube as hero object, speech bubbles as the signature shape, Bricolage Grotesque + Instrument Sans, thick ink outlines, object-physics motion. Three parts: 1. Why (slides 1–5), 2. How (6–10), 3. Business (11–14). Prices are estimates. ### 1. Cover **Make an app by asking. Share it with one tap.** Nino is a small box you plug in at home. It puts the apps you make with ChatGPT or Claude online. ### 2. Anyone can now make an app, just by asking for it. They type into ChatGPT or Claude, in their own words. No coding. - Tom, plumber: "Make a page where clients can book a visit and see my prices." Gets a booking page. - Sarah, finance director: "Make a pocket-money tracker for my 2 kids." Gets a budget tool. - The Martins: "Make a family calendar for the kitchen." Get a shared calendar. ### 3. But today, the app gets stuck. - **Stuck:** it only works on your computer. No one else can open it. - **Expensive:** a web developer charges hundreds of euros to put it online. - **Complicated:** doing it yourself means servers, web addresses and security. ### 4. Nino fixes all 3, like Ring did for home cameras. - **Shared:** one tap puts the app online. You get a link to send. - **Affordable:** buy the box once, from €79. No monthly fee needed. - **Simple:** sign up and it works. Bring it home with one tap. ### 5. Why now? 3 things changed at the same time. - **AI writes apps.** ChatGPT and Claude turn everyday words into working apps. - **Small computers are cheap.** A quiet, low-power computer now costs less than a phone. - **People want fewer subscriptions.** Many would rather own their tools than pay every month. ### 6. Tom asks for an app. 10 seconds later, his clients can use it. He never leaves ChatGPT. He never sees a server. Demo: in ChatGPT he taps "Send to Nino"; the Nino app shows "Tom's booking page", status Online, link tom-plumbing.nino.app, and "Who can open it?": Only me, Family, Guests, Everyone (set to Everyone). ### 7. Day 1: Your Nino is ready the minute you sign up. 1. Sign up in the Nino app. 2. Scan the code to pair your phone. 3. Send your first app from ChatGPT or Claude. It's a full Nino from day 1. It just lives online until you bring it home. (Phone shows "Tom's Nino", label "Online", 3 live apps, a "Bring it home" button.) ### 8. Any day after: Bring it home with one tap. Nothing changes. The box travels from "Online" to "At home"; the location label flips. - **Same apps.** Everything you made moves in overnight. - **Same links.** Clients and family keep the address they saved. - **Same data.** Bookings, photos and scores come along. The box arrives already linked to you. Every tap is a pre-order. ### 9. When it comes home, it comes in 3 sizes. | Box | Price | For | |---|---|---| | Nino Mini | €79 | Trying it out. Up to 10 apps. | | Nino Home | €179 | A family or a small business. | | Nino Studio | €349 | AI built in, no usage bills (deferred, see research). | ### 10. At home, add-ons bring your apps into the room. | Add-on | Price | What it does | |---|---|---| | Screen | €129 | A wall frame that always shows one app, like the family calendar. | | Buttons | €49 for 3 | Press to run an app: "Job done." "Cat fed." "I'm home." | | Twin | €69 | A second box at a relative's home that keeps a copy of everything. | | Base | €89 | Clips under your box and adds more space. | ### 11. Nino makes money like Ring: devices first, a subscription after. - Boxes, paid once: €79–349. - Add-ons, paid once: €49–129. - Nino+, optional: €39 per year (or €3.99 per month), for every box in the home. Adds your own web address (tom-plumbing.com), an encrypted copy outside your home, public apps that stay online when the box is off, longer version history and more public visitors. What 1 customer brings in over 3 years: Tom €196 (Mini + Nino+), the Martins €277 (Mini, Screen, Twin), Sarah €179 (Home). ### 12. Getting an app online: Nino takes seconds, not weeks. | Option | Time to go online | Cost | |---|---|---| | Pay a developer | Days to weeks | Hundreds of €, plus fees for changes | | Do it yourself | A weekend | €5–20 a month, and a lot of skills | | Website builder | Hours | €10–40 a month for each site | | Nino | Seconds | From €79 once, then €0 a month | Typical ranges in Europe, rounded. ### 13. Ninos go online first. The boxes follow, sized by real demand. - **Now:** Ninos go online. Sign up, pair your phone, send apps. "Bring it home" takes pre-orders. - **After 3 months:** the first boxes ship. A first batch, sized by pre-orders, each box linked to its owner. - **After 1 year:** the full range. The Nino cube with Wi-Fi setup, the add-ons and a gallery of apps to copy. ### 14. Closing **You imagine it. AI builds it. Nino shares it.** Your Nino can be ready today. What app would you make first? --- ## 3. Brand platform The few beliefs every product, design and marketing decision should follow from. It doesn't list ideas: it explains what Nino is, so anyone can work out the right answer. When something isn't covered, apply the decision test at the end. ### The core idea **Nino is a little home for the apps you make.** - **Essence:** Your apps, at home. - **Promise:** Ask your AI for an app. Nino puts it in the hands of the people you made it for. - **Purpose:** AI lets everyone make things now. What people make should belong to them, and reach the people it was made for. Key words: *home* (a place, not a service), *yours* (owned, not rented), *made* (the customer is the creator; Nino is where their creations live). ### Positioning For people who make small apps with AI but don't speak tech, Nino is the little box that puts those apps online for their family, clients and friends. Unlike web hosting or website builders, Nino is an object you own: set up in two minutes, no technical words, and your apps live with you. - **Who it's for:** families, tradespeople, teachers, small businesses. Smart people with no interest in how servers work. - **What they need:** to turn an app they asked their AI for into a link real people can open, today. - **Category:** home devices, like Ring, Sonos or Nest. Not web hosting. Every comparison, price and word follows from this. - **Difference:** a thing you own, not a service you rent. It lives with you and never asks you to learn anything. - **Reasons to believe:** one tap from ChatGPT or Claude; the same links wherever your Nino lives; updates and backups happen on their own; bring your Nino home at any time. Developers are welcome, but we never design for them. If a choice helps a developer and hurts the plumber, the plumber wins. ### A Nino is always a thing A Nino is one physical-feeling object, with an owner, a name and a place, wherever it lives. Online or at home, it is the same Nino. Where it lives is a property of the object, like an address, never a different product. - **An owner:** always *your* Nino or *Tom's* Nino. Never an account, a plan, an instance or a server. - **A body:** a shape, a size, a light and a face, shown the same way online and at home. - **A place:** it lives online or at home. It can move, and moving is something the owner does. - **An identity:** it can be named and made personal. That belongs to the object, so it stays the same wherever it lives. - **A life:** set up by hand, it wakes, works, rests and moves. Its state shows through its body, especially its light, not dashboards. - **Permanence:** objects don't vanish. Moving, pausing or upgrading never loses what the owner made. **The honesty limit:** the metaphor never becomes a lie. We never suggest an online Nino sits somewhere it doesn't. When it matters (privacy, data, outages), we say where the data really is. **Ownership is real:** the owner can bring their Nino home, take a copy of everything, or leave, at any time. ### Brand principles (in priority order; the higher one wins) 1. **It's yours.** The customer owns their Nino, apps and data, and can personalize, move and take it. Rules out: lock-in, hidden limits, anything that feels rented. 2. **It's a thing, not a service.** Every screen, word and image treats the Nino as an object. Rules out: plans, tiers, instances, metric dashboards. 3. **Nothing to learn.** A manual, a setting or a technical word means we failed. Rules out: jargon, configuration screens, "advanced" modes in the main path. 4. **The maker is the hero.** Celebrate what people make; Nino stays in the background, proud but modest. Rules out: bragging about specs, the box before the person. 5. **Calm and safe on its own.** Updates, backups and security happen without asking; when Nino needs the owner, it says what to do, once, calmly. Rules out: alarms, warnings to dismiss, fear-based privacy messages. ### Personality The handy neighbor everyone trusts with a spare key: warm, capable, a little playful, never showing off. As an object, a well-made kitchen radio. Warm, not cute. Confident, not boastful. Playful, not silly. Simple, not simplistic. Honest, not technical or salesy. Small, not weak. **Small is about size, never about power.** An online Nino is a full Nino, never "lite" or a starter version. ### Tone of voice Plain language following ISO 24495-1. - Short and active: one idea per sentence, under 20 words when possible. - Talk to "you"; the company is "we"; the customer's Nino is "your Nino". - Speak about their world (bookings, homework, clients), never servers, containers or bandwidth. - Every message that needs action ends with the action, in one line. - Calm when things go wrong: no exclamation marks in errors, no blame, no empty apologies. **Who speaks:** the company speaks as "we". The Nino may speak in the first person only in short object moments (waking up, arriving home, saying hello). It never explains, sells or warns. | Say | Never say | |---|---| | your Nino | your server, device, instance, account | | online / at home | in the cloud, hosted, virtual, on-premise | | bring it home | migrate, transfer, provision | | send to Nino | deploy, publish, upload | | app | site, container, service, repo | | link, web address | URL, domain, DNS, endpoint | | who can open it | permissions, access control, authentication | | it updates tonight | maintenance window, patch, downtime | | a copy kept safe | snapshot, replica, redundancy | | Instead of | Write | |---|---| | Deployment failed: container exited with code 1. | Your app didn't go online. Ask your AI to fix it, then send it again. | | Instance migration scheduled for 02:00 UTC. | Tonight, your apps move into your Nino at home. Nothing to do. | | Upgrade to Pro to unlock custom domains. | Want your own web address, like tom-plumbing.com? Add it with Nino+. | | Connection lost. Check network configuration. | Your Nino can't reach the internet. Check that your Wi-Fi is on. | ### Visual identity A friendly white object, shown proudly, on bold color. Like a home appliance ad, never a tech product. - The Nino is the hero image: a white cube with a soft shadow, a small light and the Nino mark on top, always a solid object sitting on something. - One look wherever it lives; only the location label changes ("Online" / "At home"). - Full-bleed color, one per message. The speech bubble is the signature shape. Thick ink outlines. Motion follows object physics (drop, land, settle, glow). - Colors: Tomato #FF5B3A, Sun #FFC940, Cobalt #2D5BFF, Mint #3CCF91, Lilac #CBBCFF, Ink #16181D. - Type: Bricolage Grotesque for headlines, Instrument Sans for everything else. - Never use: terminals, code, circuit boards, server racks, dark "hacker" themes, glowing network lines, clouds drawn as infrastructure. A cloud appears only as a simple location label. ### What Nino is not Not a hosting company. Not a developer tool. Not a privacy-fear brand. Not an AI company (it works with the AI people already use). Not a toy. Not a menu of plans (there is one Nino; where it lives and its extras are properties of that Nino). **Trade-offs we accept:** fewer features rather than one confusing choice; no to a setting rather than explaining it; when in doubt, Nino decides for the customer, safely, and lets them change it later. ### The decision test Ask in order before shipping anything. A "no" means rework it. 1. Does it make the Nino feel more like an object the customer owns? 2. Would the plumber next door understand it without help? 3. Is the person and what they made the hero, not Nino? 4. Does it stay calm and safe without the customer thinking about it? 5. Is it honest about where things really are? Worked examples: - **Personalization:** belongs to the object; done once, applies online and at home, and the physical box arrives matching it. - **Pricing page for online Ninos:** no plans table; one Nino drawn as a box, with "Online" or "At home" as a choice of address. - **Outage:** say plainly that Ninos living online are paused and that apps and data are safe; calm, one action, no jargon. - **Developers ask for DNS settings:** no DNS screen; one flow, "Use your own web address", handles it behind the scenes. - **Marketing wants to highlight processor speed:** show what Tom's booking page does for his clients, not the chip.